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How to stand out in a busy market; our branch manager’s advice
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Selling your property in a bustling market can feel like trying to be heard in a crowded room, so it's essential to make your property shine

Don’t worry, with a few strategic tweaks, you can ensure your property captures the right attention and achieves a successful sale.

Through our national network of Sequence estate agents we have gathered some pro tips to help your property stand out. We spoke to our experienced Senior Branch Manager, Claire Moore, at Manners & Harrison.

First impressions matter: kerb appeal

“Buyers are already making opinions before they even walk through the door, so kerb appeal is really important. A tidy, well-presented exterior instantly makes a property feel more welcoming and well cared for, which sets the tone for the whole viewing.”

Consider these improvements:

  • Gardening: A well-maintained garden can create a welcoming atmosphere. Mow the lawn, trim hedges, and plant some colourful flowers.

  • Exterior paint: A fresh coat of paint can do wonders for your property’s appearance. If your paint is peeling or faded, consider repainting in a neutral colour.

  • Cleanliness: Ensure your windows are clean, the driveway is swept, and any outdoor furniture is presentable.

Declutter and depersonalise

“Decluttering and depersonalising is so important because buyers need to picture themselves living there. Keeping rooms clean, neutral and clutter-free helps spaces feel bigger and brighter. You still want the home to feel warm, just not overly personalised.”

You could try to:

  • Remove excess furniture: Too much furniture can make rooms feel smaller. Remove any unnecessary items to create a sense of space.

  • Pack away personal items: Family photos, collections, and personal knick-knacks should be packed away. This helps buyers see the property as a blank canvas.

  • Neutral decor: While your taste is unique, neutral decor appeals to a broader audience. Consider painting bright walls in more neutral tones.

Professional photography

In today's digital age, high-quality photos are essential. Most buyers start their property search online, and professional photos can make your listing stand out:

  • Hire a professional: Professional photographers know how to capture the best angles and lighting to showcase your property effectively.

  • Stage each room: Before the photoshoot, ensure each room is clean, tidy, and well-staged.

  • Showcase key features: Make sure the photos highlight the best aspects of your property, such as natural light, spacious rooms, and unique details.

With our Select marketing service, you can gain access to professional photography, floorplans and more. Find out more here. (/services/select)

Highlight key features

“The best way is to focus on what makes the property stand out and make sure buyers notice it straight away. Whether it’s natural light, a modern kitchen, original features or a great garden, good presentation and layout help showcase those features and create an emotional connection with buyers. We want them to be captured immediately!”

Every property has unique selling points. Identify and showcase yours to attract the right buyers:

  • Renovated kitchens/bathrooms: If you have recently renovated your kitchen or bathroom, make sure these are highlighted in your property description and viewings.

  • Outdoor space: A well-maintained garden, patio, or balcony can be a major draw. Stage these areas to show their full potential.

  • Unique architectural details: Do you have original fireplaces, exposed brick, or other unique features? Make sure these are showcased.

Be flexible with viewings

“I’d say the more flexible someone can be with viewings, the better. In this market, we’re finding that a lot of buyers are viewing multiple properties, so it’s important not to miss an opportunity. Many people are restricted by work commitments and only have certain times available, so being accommodating can make a big difference. It’s also worth using an agent who can carry out viewings if the vendor can’t, as buyers can quickly move on if they find another property they like in the meantime.”

  • Offer a variety of times: Include evenings, weekends, and weekdays to cater to different schedules.

  • Be accommodating: Try to accommodate last-minute requests whenever possible.

  • Consider virtual tours: Virtual tours allow buyers to view your property remotely, increasing its accessibility.

Price strategically

“It’s really important to price a property correctly and to be open to negotiation. Buyers are ultimately the ones who will determine a property’s value in the current market, so listening to the advice of your agent is key. We’re seeing more properties having to reduce their asking prices, so remaining competitive from the outset can help generate more interest and give you the best chance of achieving a sale.”

  • Research comparable sales: Look at recent sales of similar properties in your area to get an idea of market value.

  • Consider market conditions: Are prices rising, falling, or stable? Adjust your price accordingly.

  • Be open to negotiation: Be prepared to negotiate with potential buyers to reach a mutually agreeable price.

Ready to find out what your property is worth? Book a free valuation with us today (/services/expert-valuation) and let our experts help you set the right price to attract the right buyers.

Work with a reputable estate agent

Choosing the right estate agent can make all the difference. A great agent, like Claire, has a deep understanding of the local market, a strong network of potential buyers, and the expertise to guide you through the sales process.

With the right approach, your property will attract the right buyers and achieve the best possible price.

Book a free valuation

  Want to get in touch with Claire?

   When she's not out helping clients, you can find Claire at our Manners and Harrison Middlesborough branch.
   Or email her: [email protected]














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